MARKETING
PROJECT TOPICS AND MATERIALS
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MARKETING
PROJECT TOPICS AND MATERIALS
1. THE EFFECT OF
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER SATISFACTION A STUDY OF
SELECTED COMMERCIAL BANKS
2. ASSESSMENT OF
COMPANIES PARTICIPATION IN SOCIAL MEDIA MARKETING AND PRODUCT PROMOTION IN
WARRI
3. AUDIENCE PERCEPTION
OF FEMALE MODEL IN ADVERTISING MESSAGE WITH REFERENCE TO LUX SOAP TELEVISION
ADVERTISEMENT
4. THE EFFECT OF
CONSUMER PROTECTION ON BRAND LOYALTY IN FAST MOVING CONSUMABLE GOODS IN LAGOS
5. THE EFFECT OF
SOCIAL MEDIA ON CONSUMERS BUYING BEHAVIOUR (A CASE STUDY OF BABCOCK UNIVERSITY
STUDENTS)
6. THE IMPACT OF
PRICING STRATEGY ON SALES PERFORMANCE (A STUDY OF UNILEVER PLC)
7. IMPACT OF CELEBRITY
ENDORSEMENT ON CONSUMER BEHAVIOR AND SALES VOLUME OF AN ORGANIZATION (A CASE
STUDY OF PAMPERS)
8. EFFECT OF PACKAGING
ON CONSUMER BUYING CHOICE OF SELECTED CONSUMER GOODS IN CALABAR METROPOLIS
9. EFFECT OF PUBLIC
RELATIONS ON CUSTOMERS’ PREFERENCE FOR GLOBAL SYSTEM FOR MOBILE COMMUNICATIONS
(GSM) SERVICES: A CASE STUDY OF MTN NIGERIA PLC, CALABAR
10. EFFECT OF SOCIAL
MEDIA ON CONSUMER BUYING BEHAVIOUR OF JUMIA NIGERIA IN CALABAR METROPOLIS
11. PERSONAL SELLING
PRACTICE AND ENHANCED SALES OF INDUSTRIAL PRODUCTS AMONG BUSINESSES IN LAGOS
METROPOLIS.
12. BRAND PERSONALITY
AND CUSTOMER LOYALTY
13. DIGITAL MARKETING
AS A KEY DRIVER OF SALES IMPROVEMENT AMONG SMALL AND MEDIUM SCALE ENTERPRISES
IN LAGOS STATE
14. IMPACT OF
ORGANIZATIONAL STRUCTURE ON INTERPERSONAL RELATIONSHIP IN LARGE ORGANISATION
15. IMPACT OF
PROMOTIONAL ACTIVITIES ON FAST MOVING CONSUMER GOODS (FMCG)
16. SALES PROMOTION AND
ITS EFFECTS ON ORGANIZATIONAL EFFECTIVENESS IN NIGERIAN MANUFACTURING INDUSTRY
17. THE EFFECT OF
ADVERTISING ON SALES PERFORMANCE OF CONSUMER GOODS (A CASE STUDY OF UNILLEVER
NIGERIA PLC)
18. THE EFFECT OF
CONSUMER PROTECTION ON BRAND LOYALTY OF FAST MOVING CONSUMER GOODS IN IKEJA,
LAGOS STATE.
19. RELATIONSHIP
MARKETING AND CUSTOMER RETENTION IN MTN NIGERIA PLC, CALABAR
20. TECHNIQUES FOR
MANAGING MESSAGE CENTER IN A SOCIAL MEDIA NETWORK SERVICE.
21. THE IMPACT OF
ADVERTISING ON CUSTOMER PATRONAGE: A CASE STUDY OF PROMASIDOR NIGERIA LIMITED
22. THE EFFECTIVENESS
OF ADVERTISING IN THE MARKETING OF CONSUMER ORIENTED PRODUCT (A CASE STUDY OF
7UP BOTTLING COMPANY NIGERIA PLC IKEJA LAGOS STATE)
23. EFFECT OF SALES
FORECAST ON MARKETING DECISION MAKING
24. PASSENGERS’ RATING
OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA
25. CONSUMERS’
PERCEPTION OF BRANDING AND PACKAGING ON SALES OF COSMETICS PRODUCTS
26. IMPACT OF MARKETING
CONCEPTS ON THE PERFORMANCE OF COMMERCIAL BANKS IN NIGERIA
27. AN ANALYSIS OF
PROMOTIONAL TECHNIQUES AND THEIR FIT WITH SOME SELECTED PRIVATE SECTOR
ORGANIZATION IN KANO METROPOLIS
28. PRODUCT
DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK MANUFACTURING COMPANIES IN
PORT HARCOURT
29. SALES PROMOTION
STRATEGIES AND SALES PERFORMANCE OF TELECOMMUNICATION FIRMS IN PORT HARCOURT
30. BRAND EQUITY AND
SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIES IN PORT
HARCOURT
31. BRAND IDENTITY AND
MARKETING PERFORMANCE EMPIRICAL EVIDENCE FROM QUOTED COMMERCIAL BANKS IN NIGERIA
32. ADVERTISING AND
MARKETING PERFORMANCE OF SELECTED DETERGENT COMPANIES IN PORT HARCOURT
33. ADVERTISING AND
MARKETING PERFORMANCE OF GSM COMPANIES IN PORT HARCOURT METROPOLIS
34. THE INFLUENCE OF
SERVICE CONVENIENCE ON CUSTOMER SATISFACTION ON BANKING INDUSTRY
35. BRAND EQUITY AND
MARKETING PERFORMANCE OF BEVERAGE FIRMS IN PORT HARCOURT
36. CORPORATE
REPUTATION AND MARKETING PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUSTRY IN PORT
HARCOURT
37. A COMPARATIVE
ANALYSIS OF CONSUMER ATTITUDE TOWARDS DIFFERENT BRANDS OF MOTOR OIL LUBRICANT
PRODUCTS IN ENUGU URBAN
38. A STUDY ON THE
PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN ENUGU STATE
39. ASSESSMENT OF NEW
PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLIEVER NIGERIA PLC
40. CUSTOMER PERCEIVED
VALUE AND CUSTOMERS SATISFACTION IN TRAVEL AGENCY IN NIGERIA (A STUDY OF RIVERS
STATE AIRLINEAIR)
41. EFFECTIVE MARKETING
STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS
(A CASE STUDY OF LEVER BROTHERS PLC, ABA)
42. FACTORS THAT
INFLUENCE CONSUMER PURCHASE AND CONSUMPTION OF EGGS IN ENUGU STATE
43. THE IMPACT OF
ADVERTISING ON SALES PERFORMANCE: A CASE OF MUKWANO INDUSTRY
44. AN ASSESSMENT OF
THE ROLE OF BROADCAST MEDIA IN WOMEN MOBILIZATION DURING THE 2015 GENERAL
ELECTIONS IN NIGERIA
45. LISTENER’S
ASSESSMENT ON AGRICULTURAL PROGRAMMES ON RURAL AREA BASED RADIO (Case study of
ITV Radio, Benin City, Edo State)
46. EFFECTIVE
COMMUNICATION AS A STRATEGY FOR ENHANCING ORGANIZATION PERFORMANCE: A CASE
STUDY OF NIGERIA BREWERY PLC.
47. THE EFFECTS OF
MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS
48. PRODUCT PLANNING
AND ORGANIZATIONAL PERFORMANCE OF THE NIGERIAN TELECOMMUNICATION
49. BROADCAST MEDIA AND
SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT
50. PRODUCT INNOVATION
AND SALES PERFORMANCE OF UNILEVER NIG. Plc
51. CUSTOMER
RELATIONSHIP MANAGEMENT AND COMPANY PERFORMANCE IN THE NIGERIAN FOOD AND
BEVERAGES INDUSTRY
52. DISTRIBUTION
STRATEGIES AND CUSTOMER SATISFACTION IN MANUFACTURING FIRM
53. CUSTOMER
RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE NIGERIA BANKING
INDUSTRY
54. CUSTOMER CARE
MANAGEMENT AND CUSTOMER SATISFACTION OF SELECTED EATERIES IN PORT HARCOURT
55. ADVERTISING AN
EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A Case Study of NASCO
Marketing Company)
56. THE EFFECT OF
ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS
(A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)
57. THE ROLE OF
MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS
58. TREND IN THE USE OF
HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY
59. AN EVALUATION OF
MARKET SEGMENTATION AND ITS SIGNIFICANCE A CASE STUDY OF UNILEVER PLC
60. EFFECT OF BILLBOARD
ADVERTISING ON CONSUMERS PATRONAGE OF COCACOLA PRODUCT A STUDY OF CONSUMERS IN
UYO METROPOLIS
61. IMPACT OF PACKAGING
ON ORGANIZATIONAL SALES TURNOVER (A CASE STUDY OF PZ NIGERIA LIMITED)
62. EFFECTIVENESS OF
INNOVATIVE CUSTOMERS SERVICE AS AID TO INCREASING CUSTOMER SATISFACTION IN
TELECOMMUNICATIONS INDUSTRY
63. E-MARKETING AND
SMALL ENTERPRISE THREATS AND OPPURTUNITES: A CASE STUDY OF YOLA METROPOLIS
64. THE IMPACT OF
INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE IN NIGER STATE
65. PERCEPTION AND
SOCIAL INFLUENCE OF ELECTRONIC MEDIA ADVERTISING ON STUDENTS (CASE STUDY OF
FEDERAL POLYTECHNIC, BIDA)
66. THE EFFECT OF
ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR USING STUDENTS OF FEDERAL
POLYTECHNIC BIDA
67. AN EVALUATION OF
MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY OF UNION BANK PLC
68. ADVETISING: AN
EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO
MARKETING COMPANY)
69. IMPACT OF SOCIAL
MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF LAGOS STATE UNIVERSITY
STUDENTS)
70. A STUDY INTO THE
PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
71. THE EFFECT OF PRICE
AND PRICE CHANGES ON SALES OF CONSUMER GOODS
72. DEVELOPMENT AND
FUNCTION OF PACKAGING IN THE MARKETING OF CONSUMERS PRODUCT
73. THE IMPORTANCE OF
MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A CASE STUDY OF BANK PHB
74. THE EFFECT OF
ADVERTISEMENT ON CONSUMER PREFERENCE AND BEHAVIOR
75. THE IMPACT OF ROAD
NETWORK ON THE MARKETING OF AGRICULTURAL PRODUCE IN NIGERIA
76. ROAD TRANSPORATION
MANAGEMENT AND CUSTOMER SATISFACTION IN NIGERIA
77. THE EFFECT OF
ADVERTISEING ON SALES VOLUME OF AN ORGANIZATION
78. THE EFFECTIVENESS
OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION SECTOR OF NIGERIA
79. THE ROLE OF THE
FEDERAL GOVERNMENT OF NIGERIA IN THE PROMOTION OF SMALL AND MEDIUM SCALE
ENTERPRISES IN NIGERIA
80. THE IMPACT OF
PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF AN ORGANIZATION (A
CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)
81. THE IMPACT OF
PERSONAL SEELING ON THE SALES VOLUME OF AN ORGANIZATION
82. THE IMPACT OF NEW
PRODUCT DEVELOPMENT ON THE PEFORMANCE OF AN ORGANIZATION
83. THE IMPACT OF
MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE STUDY OF
FIRST BANK NIGERIA PLC
84. THE IMPACT OF
MARKETING STRATEGY IN THE BANKING INDUSTRY OF NIGERIA
85. THE IMPACT OF
ADVERTISING ON CONSUMER PATRONAGE
86. THE IMPACT OF
ADVERTISING ON CONSUMER BUYING BEHAVIOR ( A CASE STUDY OF DANGOTE GROUP OF
COMPANIES, KADUNA)
87. AN EVALUATION OF
CUSTOMER SERVICES IN THE BANKING INDUSTRY OF NIGERIA (A CASE STUDY OF FIRST
BANK PLC)
88. THE EFFECT OF
QULAITY SERVICE DELIVERY ON CUSTOMERS’ PATRONAGE IN THE BANKING INDUSTRY OF
NIGERIA (A CASE STUDY OF FIRST BANK PLC)
89. THE EFFECT OF
PRICING POLICY ON SALES IN THE BEVERAGE INDUSTRY OF NIGERIA
90. STAFF PERCEPTION OF
THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANKS
91. SOCIOLOGICAL
FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED
CONSUMER’S GOODS
92. THE ROLE OF
MARKETING INFORMATION SYSTEM IN ENHANCING SALES (A CASE STUDY OF GRACE FLOUR
MILLS)
93. THE IMPACT OF
PUBLIC RELATIONS ON THE BANKING SECTOR OF NIGERIA
94. NEW PRODUCT
DEVELOPMENT AND ITS IMPACT ON PROFITABILITY IN THE BANKING INDUSTRY OF NIGERIA
95. MANAGEMENT OF
EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY
96. THE IMPACT OF SALES
PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS (A CASE STUDY
OF NIGERIAN BREWERIES)
97. IMPACT OF PRODUCT QUALITY
ON SALES VOLUME IN NIGERIA BOTTLING COMPANY
98. IMPACT OF CUSTOMER
SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST BANK NIGERIA PLC
99. IMPACT OF CULTURAL
INFLUENCES ON CONSUMER BUYING BEHAVIOR IN UYO LOCAL GOVERNMENT AREA
100. IMPACT OF
AGRICULTURAL MARKETING COOPERATIVE ON SALES PROMOTION KIN NIGERIA
101. ENHANCING THE SALES
OF CONSUMER GOODS USING MARKET SEGMENTATION (A CASE STUDY OF PZ, CALABAR)
102. EFFECT OF PERSONAL
SELLING AND MARKETING ON SALES GROWTH
103. APPLICATION OF
MARKETING CONCEPTS IN THE MANUFACTURING INDUSTRY OF NIGERIA ( A CASE STUDY OF
PZ, CALABAR)
104. APPLICATION OF
MARKETING CONCEPT IN COMMERCIAL BANKING AND ITS EFFECTIVENESS IN CUSTOMER
SATISFACTION (A CASE STUDY OF GTB)
105. APPLICATION OF
MARKETING CONCEPTS IN THE BANKING INDUSTRY AND IT EFFECT ON CUSTOMER
SATISFACTION ( A CASE STUDY OF FIRST BANK)
106. ANALYSIS OF THE
IMPACT OF COURSE OF STUDY ON STUDENTS ATTITUDES TOWARDS ENTREPRENEURSHIP
DEVELOPMENT IN NIGERIA
107. ANALYSIS OF
PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION
108. AN EVALUATION OF
THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS ( A CASE STUDY
OF UNILEVER NIGERIA)
109. AN EVALUATION OF
MARKETING STRATEGIES FOR MOBILE PHONE OPERATORS IN NIGERIA
110. AN ASSESSMENT OF
CUSTOMER SATISFACTION IN THE BANKING SECTOR OF NIGERIA
111. APPRAISAL OF ADVERTISING
AS A TOOL FOR THE PROMOTION OF SOFT DRINKS
112. THE IMPACT OF
BRANDING ON CONSUMERS’ BEHAVIOUR (A CASE STUDY OF DIAMOND BANK PLC)
113. CONSTRAINTS TO
MARKETING FISH AND FISH PRODUCT BY FARMERS IN NIGERIA
114. BRAND
DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE (A STUDY
OFDANGOTE NOODLES)
115. BRAND STRATEGY AS
AN EFFECTIVE TOOL FOR CORPORATE IDENTITY BUSINESS ETHICS AND RELIGIOSITY: A
STUDY OF USED AUTO SPARE PARTS DEALERS AT LADIPO MUSHIN LAGOS STATE
116. THE IMPACT OF
MARKETING ORIENTATION ON SMALL SCALE INDUSTRY IN NIGERIA (A CASE STUDY OF
NIGERIAN ECONOMY)
117. THE IMPACT OF SALES
PROMOTION IN A BUSINESS ORGANISATION (A Case Study of Nigeria Bottling Company
Plc.)
118. EFFECT OF PERSONAL
SELLING IN AN ORGANISATION GROWTH
119. THE RELATIONSHIP
BETWEEN WORKERS AND CUSTOMERS UNDER THE ORGANISATIONAL IMAGE. A CASE STUDY OF –
UBA- LAGOS
120. PERSONAL SELLING
PRACTICE AND ENHANCED SALES
121. IMPACT OF LOCATION
ON PRODUCT MARKETING IN NASARAWA STATE
122. CO-CREATION FOR
VALUE CREATION: A BASIS FOR PRODUCER-CONSUMER SYNERGY
123. COMPETITIVE
ORIENTATION AND CUSTOMER BEHAVIORAL OUTCOME IN THE TELECOMMUNICATIONS INDUSTRY
124. EFFECTS OF
ADVERTISING CAMPAIGN IN NIGERIA: A CASE STUDY OF NOKIA ENTRANCE INTO THE
TELEPHONE MARKET
125. THE INFLUENCE OF
RELATIONSHIP MARKETING ON BANK CUSTOMERS’ LOYALTY
126. THE IMPACT OF SALES
MOTIVATION ON ORGANIZATIONAL PERFORMANCE
127. THE INFLUENCE OF
CUSTOMER CARE MANAGEMENT ON CORPORATE COMPETITIVENESS
128. AN ASSESSMENT OF
PROSPECT AND CHALLENGES OF DISTRIBUTION OF GOODS BY ROAD IN NIGERIA A CASE
STUDY OF CEMENT DISTRIBUTION BY DANGOTE GROUP OF COMPANIES
129. PRODUCT INNOVATION
AND BUSINESS PERFORMANCE OF BANKS IN RIVERS STATE
130. AN ANALYSIS OF THE
EFFECT OF THE PRICING STRATEGY FOR EFFECTIVE MARKETING OF A PRODUCT.
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